May 18, 2019

EARLY FRIDAY BOX OFFICE: “John Wick: Parabellum” Shoots “Avengers: Endgame,” “A Dog’s Journey” & “The Sun Is Also A Star” Slow


JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) marks a rarity these days, a solid and growing mid-level action franchise.  The first John Wick collected $5.4M on its first day and $14.4M for the weekend, the second was at $11M/$30.4M, and according to preliminary numbers at Deadline, Parabellum‘s first day was at $22.5M (including $5.9M from Thursday evening), putting it on track for a $60M weekend.  The Wick films have also become more expensive, and Parabellum will end up with $150M or so in production/marketing costs, but at this level it should easily be profitable, especially if Parabellum bests Wick 2‘s US/international split overseas, which was at just 46% of its worldwide total.

Parabellum‘s success pushed AVENGERS: ENDGAME (Marvel/Disney) out of first place  Its Friday-to-Friday drop was 56% to $7.1M, for a $27.5M weekend.  Endgame will pass Avatar‘s $760.5M to become #2 in the US, but will probably end up at $825M in the US, nowhere near The Force Awakens and its $936.7M record.

POKEMON: DETECTIVE PIKACHU (Legendary/Warners) fell a heavy 70% from last Friday to $6.1M and may reach $23M for the weekend, on the way to an OK $140M in the US.

A DOG’S JOURNEY (Amblin/Reliance/Walden/Alibaba/Universal) had a soft $2.5M opening day, less than half the $5.3M start for A Dog’s Purpose, and also below the $3.3M opening for this year’s franchise-adjacent A Dog’s Way HomeJourney may have an $8.5M weekend and total $30M in the US.  Purpose earned 69% of its worldwide total overseas, and Journey will have to do the same just to break even.

THE HUSTLE (United Artists/MGM) fell 53% from last Friday to $1.8M, and last Sunday benefited from Mother’s Day, so the weekend may be $6M for an eventual blah $35M US total.

THE INTRUDER (Screen Gems/Sony) dropped 37% from last Friday to $1M, and a $4M weekend would put it on track for $35M in the US.

LONG SHOT (Lionsgate) lost 47% from last Friday to $900K, for a $3M weekend and a US total that won’t get much past $30M.

THE SUN IS ALSO A STAR (Warners) failed to connect with a $1M Friday.  Its weekend may not even reach $3M, and while costs were relatively low, a $10M US total will mean a complete loss of investment.

POMS (STX) fell 53% from last Friday to $700K, and as another beneficiary of Mother’s Day, its weekend may only reach $2M, a dead loss with a $15M US total.

UGLYDOLLS (STX) collapsed by 65% for a $300K Friday, and a $1.5M weekend would mean a US total that may not get to $20M.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."