August 31, 2014

EARLY LABOR DAY WEEKEND BOX OFFICE: “Guardians of the Galaxy” Widens Its Lead


With little else of interest around, audiences are flocking to a movie they know they’ll enjoy:  GUARDIANS OF THE GALAXY (Marvel/Disney), already the top movie of the year in the US, had a superb $6.1M Saturday according to preliminary numbers at Deadline, up 60% from Friday and down only 19% from last Saturday.  That should give it $16M for the 3-day weekend and $20M+ by Monday.

2d place was occupied by another holdover, TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramount), with a $4.5M Saturday that was up 67% from Friday and down 38% from last Saturday, giving it a likely $12M by Sunday and $15M by Monday.

IF I STAY (MGM/Warners), unlike its hospitalized heroine, had a healthy Saturday, up 50% from Friday to $3.9M and down 30% from last Saturday.  It’s on its way to $10M+ by Sunday and $13M by Monday, keeping it on track for an ultimate $50M total.

4th-6th places are packed with the 2 newcomers and a holdover, with AS ABOVE/SO BELOW (Universal), THE NOVEMBER MAN (Relativity) and LET’S BE COPS (20th) all at $2.8M on Saturday.  That represented, respectively, a 13% drop, a 27% increase and a 40% increase compared to Friday.  Because of its bigger Friday, As Above may edge the other two for the weekend, but all 3 should be at $8-9M over 3 days and around $10M for the 4-day holiday.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."