August 10, 2014

EARLY WEEKEND BOX OFFICE: “Turtles” Keep the Lead


TEENAGE MUTANT NINJA TURTLES (Paramount) held very well on its second day of release, according to preliminary numbers at Deadline and elsewhere.  Its Day 2 drop was in the neighborhood of 15%, which is about as well as Guardians of the Galaxy held last week (down 18%). despite the huge advantage Guardians seemed to have in terms of critical response and anticipated word of mouth.  Turtles earned $21M on Saturday, which should give it at least $62.5M for the weekend (Paramount will probably claim closer to $65M).  It’s the last family-oriented action movie of the summer, which should give it space to play out through August.

GUARDIANS OF THE GALAXY (Marvel/Disney) was itself no slouch, down less than 50% Saturday-to-Saturday to $16M, and heading for a $40M+ weekend, with a 55% drop that would be the best 2d weekend hold of the year’s action blockbusters.

INTO THE STORM (Warners) dropped around 5% on Saturday to $6.2M, on its way to an OK $17M weekend.  THE HUNDRED -FOOT JOURNEY (DreamWorks/Disney), with its older audience, grew by about 25% on its second day to $4.5M, for what should be an $11M weekend.  STEP UP: ALL IN (Summit/Lionsgate) fell 25% on Saturday to $2.1M and a tepid $6.5M weekend.

LUCY (Universal) lost 50% from last Saturday to $3.7M and a $9M weekend.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."