Despite the arrivals of a quartet of newcomers, CAPTAIN AMERICA: THE WINTER SOLDIER (Disney/Marvel) appears in the preliminary numbers at Deadline to be having no trouble keeping its lead for a third consecutive weekend. Its $10M Saturday was down only about 40% from last week, and should give it a $26M weekend, lifting its US total over $200M.
RIO 2 (20th/Blue Sky) also topped the new arrivals, although its $7.5-8M Saturday was down a hefty 50% (particularly bad for an animated movie) from last Saturday. It may reach $22.5M for the weekend, which would be down 43% from its first weekend, compared to a 33% drop for the 2d weekend of the original Rio. (Other recent Weekend 2 drops for family movies: 34% for Muppets Most Wanted and 32% for Mr. Peabody and Sherman.) It might not even get to $125M in the US.
HEAVEN IS FOR REAL (TriStar/Sony) is at the front of the new openings, just about even on Saturday with its $7.9M Friday, which should mean $21M for the weekend and $28M since Wednesday. With a $12M production budget and moderate marketing costs, that makes the faith-based drama a clear win.
On the other end of the spectrum, the very expensive TRANSCENDENCE (Warners), with $200M+ in production/marketing costs, is a dead loss unless China and other foreign territories bail it out. It plunged 20% on its 2d day of release to something under $4M, and will only have an $11-12M weekend, a dreadful result.
The word of mouth was even worse on A HAUNTED HOUSE 2 (Open Road), which dropped 25% on Day 2 to $3M and a $9M weekend. (However, its costs were infinitesimal compared to Transcendence‘s.) BEARS (Disney) may end up barely in the Top 10 with a $5M weekend.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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