FURY (QED/Columbia/Sony) continued to win but underwhelm on Saturday. According to preliminary numbers at Deadline, Brad Pitt’s somber action vehicle was up 3-4% at most from Friday, and possibly not up at all with around $9M for the day. That’s not a great result for a film that should be appealing to older audiences that don’t rush out on opening night; by comparison, The Equalizer rose 8% on its 2d day of release, and Gone Girl was up 15%. (Pitt’s last WWII adventure Inglourious Basterds fell 9% on its first Saturday, but that was likely due to the Tarantino fanbase frontloading the results.) Fury should reach $24M for the weekend, about the same as the much less expensive No Good Deed debuted with last month.
GONE GIRL (20th) is showing great strength at the box office, and it won’t be down much more than 30% in its 3rd weekend, after dipping that much last weekend as well. It now seems likely to approach and possibly even pass $150M, which would make it one of the top-grossing October openers ever.
The weekend’s other newcomers remain on their Friday trajectories. THE BOOK OF LIFE (20th) had a fair 40% rise to $7M on Saturday (The Boxtrolls increased by 50% on its 2d day), and should land at $17M for the weekend. THE BEST OF ME (Relativity) is still on track for a weak $11M weekend.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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