October 18, 2015

EARLY WEEKEND BOX OFFICE: “Goosebumps” Holds Narrow Lead; “Bridge of Spies” Fair; “Crimson Peak” Fatal


Based on preliminary Saturday numbers at Deadline, adjustments from the morning’s weekend estimates will be minimal, although mostly in the wrong direction.  GOOSEBUMPS (Columbia/Sony) increased 31% from Friday to Saturday, a modest result for a family movie (Hotel Transylvania 2 jumped 56% on its 2d day of release), giving it a 2-day total of $17M and a likely $23M weekend, a fair if unexciting result that should narrowly give it the weekend win.

BRIDGE OF SPIES (DreamWorks/20th/Disney) had a moderate 14% Saturday bump for a $11.5M 2-day total and a probable $15M weekend.  One oddity about Bridge:  without making much noise about it, the studio offered free tickets to some Saturday afternoon showings as a marketing strategy (at the ArcLight Hollywood, for example), which means it may have been seen by more people than the numbers indicate.  The $15M opening compares to $21M for Lincoln (although that was in 40% fewer theatres), but in recent years, with the obvious exception of Indiana Jones IV, Steven Spielberg’s films have followed the pattern of long runs after relatively soft openings, and the crowd-pleasing Bridge will hope to do the same.

There was no good Day 2 news for CRIMSON PEAK (Legendary/Universal), which fell 6% on Saturday for a 2-day total slightly above $10M.  It’s probably headed to a $13M weekend–less than such cheap horror flicks as The Woman In Black 2: Angel of Death ($26.5M), The Lazarus Effect ($25.8M) and The Gallows ($22.8M)–and will need lots of help overseas to avoid ink as red as its title.

The Christian-aimed WOODLAWN (Pure) should have a disproportionately strong Sunday, but it fell 17% on Saturday for a 2-day total of $2.7M, and probably won’t top $4M for the weekend.

Holdovers were of course led by THE MARTIAN (TSG/20th), which still has a chance to upset Goosebumps for the weekend at a likely $22M.  HOTEL TRANSYLVANIA 2 (Columbia/Sony) should have around $12.5M for the weekend.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."