August 3, 2014

EARLY WEEKEND BOX OFFICE: “Guardians” Stays Huge


GUARDIANS OF THE GALAXY (Marvel/Disney) held strongly on Saturday despite its massive opening day.  According to preliminary numbers at Deadline and elsewhere, the outer space superhero romp dropped about 15% from Friday (which included $11.2M from Thursday night shows) to $32M.  That’s a better Day 2 hold than Transformers: Age of Extinction, Godzilla or X-Men: Days of Future Past, and should put Guardians at $95M+ for the weekend, neck-and-neck with Captain America: The Winter Soldier for the #2 weekend of 2014 (behind only Transformers 4) at $95M.  Since Disney released Captain America as well, it will really be up to the studio which movie it wants to have the 2d place prize on Sunday morning.

GET ON UP (Universal) was up only fractionally on Saturday from its $5M Friday (its Thursday night returns were negligible) and is likely to end the weekend with $13-14M, on the low end of expectations.  Its older-skewing audience should give it a strong Weekend 2, which it needs badly.

LUCY (Universal) will be in 2d place for the weekend, down about 50% Saturday-to-Saturday to $7.5M, which is more stable than it looked on Friday.  Still, it’s going to be down about 60% from last weekend to $18M.  HERCULES (Paramount/MGM) got some family audience on Saturday and was down about 55% from the previous Saturday to $4.5M.  However, it’s still likely to get no higher than $11M for the weekend, down 65% from last weekend.  DAWN OF THE PLANET OF THE APES (20th) is down 45-50% from last Saturday to $3.5M, on track for $8-8.5M for the weekend.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."