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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.1.2019

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.23.2019

  OPENINGS:  TOY STORY 4 (Pixar/Disney) opened with $118M in the US, and that’s obviously a huge amount of money and in a different dimension from the flops that Hollywood has weathered over the past several weeks.�...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.16.2019

  Note:  The Father’s Day tide is expected to lift virtually all movie boats on Sunday, and the studios have factored that into their weekend estimates.  However, next weekend’s declines may be steeper than u...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.2.2019

  OPENINGS:  GODZILLA, KING OF THE MONSTERS (Legendary/Warners) didn’t have the Saturday bump that Kong: Skull Island enjoyed, instead dropping 17%, which was slightly worse even than the first Godzilla‘s 16%....
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Godzilla: King of Monsters” Wins But Doesn’t Devour, “Rocketman” OK, “Ma” Slow

  It’s too soon to tell just how GODZILLA: KING OF THE MONSTERS (Legendary/Warners) will fare based on its $19.7M opening day (including $6.3M from Thursday), per preliminary numbers at Deadline.  The reason is that...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.12.2019

  OPENINGS:  POKEMON: DETECTIVE PIKACHU (Legendary/Warners) started strong in the US with $58M, not that far off the $69.1M launch of The LEGO Movie.  Pikachu may not have that movie’s legs, especially with Aladdin...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.20.2018

  OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Still Huge, “Overboard” OK, “Tully” & “Bad Samaritan” Weak

  AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend.  According to preliminary numbers at Deadline, Infinity War fell 72% f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “X-Men: Apocalypse” Underwhelms, “Alice 2″” Flops

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last wee...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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