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August 15, 2011
 

FULL WEEK BOX OFFICE ACTUALS & YEAR TO DATE Aug 8-14

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Written by: Mitch Metcalf
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>Another strong week in North American movie theaters.  The full week box office (August 8-14) generated $236 million, up 16% versus the same week last year and up 10% versus the average week the past four years.

Year-to-date box office is $6.677 billion, now down only 4.0% from this time last year and up 1.8% from the average for the past four years.  Strong continuing box office from Rise of the Planet of the Apes and The Help should improve the year-to-date picture even more in the next few weeks.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.