June 24, 2012


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Written by: Mitch Metcalf
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Pixar’s Brave has a modest $13.5 million overseas to date, obviously with a big international potential as it rolls out around the world.  Pixar films generally have a healthy multiple over the domestic gross, which we are projecting to be $219 million based on the opening weekend.  An overseas target of $320 million seems reasonable for Brave (a worldwide target of $540 million).

Recent Pixar Films ($ millions)
Worldwide Domestic Overseas
6.24.2011 Cars 2 559.9 191.4 368.4
6.18.2010 Toy Story 3 1,063.2 415.0 648.2
5.29.2009 Up 731.3 293.0 438.3
6.27.2008 WALL-E 521.3 223.8 297.5
6.29.2007 Ratatouille 623.7 206.4 417.3
6.9.2006 Cars 461.9 244.1 217.9

The other openers this weekend, Abraham Lincoln: Vampire Hunter and Seeking a Friend for the End of the World, have almost no potential overseas.

Madagascar 3 had another healthy week overseas, now $208 million to date (up from $157 million overseas last week).  Prometheus is now $152 million overseas (up from $129 million last week).  Men in Black 3 topped the $400 million mark overseas ($414 million overseas to date, up from $392 million last week).  Finally, Marvel’s The Avengers is just about at the end of the line internationally, now a very impressive $838 million to date (up modestly from $833 million last week).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.