July 15, 2012

INTERNATIONAL BOX OFFICE through July 15: The World to Save Ice Age 4 from American Indifference

Ice Age: Continental Drift enters the worldwide box office chart in 5th place among the movie released the last four months.  Our projected $177 million domestic total is at the low end of the franchise (the original Ice Age grossed a similar $176 million domestic, far below the $197 million for Ice Age 3 and $195 million for Ice Age 2).  But foreign audiences will eat up the mushy blandness of this version.  Open for a couple of weeks now outside North America, Ice Age: Continental Drift has grossed $339 million overseas to date, probably headed for a total $580 million overseas, which would be the second-highest overseas total for the series (behind $690 million for Ice Age 3, but ahead of Ice Age 2 ($460 million) and Ice Age ($207 million) in 2002).   

If our overseas target is correct, Ice Age 4 would total around $755 million worldwide when it ends its run, behind Ice Age 3 ($887 million) but ahead of Ice Age 2 ($655 million) and the original ($383 million).  

The Amazing Spider-Man was the other American film doing significant business overseas, now $321 million to date (up from $202 million overseas to date last week at this time).  

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.