The first domestic boxoffice numbers are in for SKYFALL (on top of its spectacular $321M overseas total to date). On Thursday, the newest Bond had an unusual 1-day preliminary run only in IMAX and other large format theaters with $2.2M, and that was followed by $2.4M in general midnight release last night, for a total of $4.6M.
The only real point of comparison for the special IMAX run is MISSION IMPOSSIBLE 4, which started similarly for a full week. MI4 made $4.7M in its first IMAX day (including the previous midnight) at 425 theaters, which is obviously far better than Skyfall‘s $2.2M at 463. However, Skyfall had its IMAX “previews” on an unusual Thursday, and the IMAX day was less well-promoted than the full week MI4 run. The $2.4M midnight gross also isn’t close to record levels, but the film runs 2 1/2 hours and is an older-skewing franchise, so it’s likely to be aimed more at consistent numbers over time than a massive, record-breaking opening (other than for its own franchise).
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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