January 14, 2012


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Written by: Mitch Salem
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According to preliminary numbers at Deadline, the weekend is looking auspicious for Mark Wahlberg’s CONTRABAND.  The modestly budgeted thriller (which, however, Universal has been expensively marketing for a solid month) is reporting a $7.7M Friday, which could mean $25-28M over the 4-day holiday weekend.

Disney’s 3D re-release of BEAUTY AND THE BEAST is also looking strong, with about $25M over the long weekend.  Weinstein Company’s expansion of IRON LADY, with Oscar hopeful Meryl Streep, should perform very well at only 800 theatres, with $6M or so over the holiday.  The early numbers for Warners’ Dolly Parton/Queen Latifah vehicle JOYFUL NOISE are more low-key in a wider release, with perhaps $15M by Monday.
To no one’s surprise, word of mouth caught up quickly with Paramount’s THE DEVIL INSIDE, heading for a plunge of 75% or more that may not reach $9M for the long weekend.  The holiday holdovers, however, seem to be robust, with drops of less than 40% projected for Paramount’s MISSION: IMPOSSIBLE – GHOST PROTOCOL, Warners’ SHERLOCK HOLMES:  A GAME OF SHADOWS and Sony’s THE GIRL WITH THE DRAGON TATTOO.  
Stay with SHOWBUZZDAILY all holiday weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."