>The Worldwide Box Office chart now tracks the movies released in the U.S. the last three months.  This will provide a clearer view of the marketplace at any point of the year.  Remember that each week going forward, movies will be added to the ranking and the oldest movies will be deleted as they fall out […]

> The Saturday drop for PARANORMAL ACTIVITY 3 turned out to be very much in line with Paranormal 2‘s.  Paramount is estimating a better Sunday hold than the second installment had; if the result is instead the same as last time, the weekend gross will dip below $54M, but to a still-giant number.  Paranormal 3 […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Paranormal Activity 3 is now looking like a $54 million opening weekend, almost matching the last big opening ($54.8 for Rise of the Planet of the Apes on August 5) and blowing past the $41 million opening for Paranormal Activity 2 this week last year.  […]

> Deadline has early numbers for Saturday and the weekend, and there aren’t any major surprises. PARANORMAL ACTIVITY 3 is overwhelming everything else in the market even after its expected big drop from Friday (which included $8M from Thursday midnight shows).  If the preliminary $18M Saturday number bears true, the movie will have a better […]

> PARANORMAL ACTIVITY 3 continues Paramount’s license to print money–it’ll soon be in profit even with worldwide marketing costs calculated in.  Yesterday will probably prove to be by far the biggest day of its front-loaded run, but at those prices, who cares? Sometimes it’s not about the marketing–it’s about the movie.  It would be difficult, […]

> Paranormal Activity 3 is THE story at the nation’s theaters this weekend.  An opening weekend of almost $52 million (with almost $26 million in the bank Friday), blasting past Paranormal Activity 2’s $41 million opening weekend this time last year.  And yet the weekend overall is down from last year.  Blame two incredibly lame […]

> 1:45AM UPDATE:  Deadline has updated its numbers, and the news keeps getting worse for THE THREE MUSKETEERS:  it now appears that the film won’t even get to $3M for Friday, meaning a dreadful $8M or so for this $90M budgeted bust.Most holdovers are doing very well, with FOOTLOOSE, DOLPHIN TALE, MONEYBALL, REAL STEEL, IDES […]

  PARANORMAL ACTIVITY 3:  Worth A Ticket – More Minimalist Bumps In the Dark   The PARANORMAL ACTIVITY franchise is a movie studio’s dream come true.  The concept itself demands a no-star cast, a very limited number of settings and a bare minimum of special effects (the third and latest entry in the series cost […]