October 22, 2011

THE BIJOU: UPDATE – Early Friday Boxoffice – 10/21/11

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Written by: Mitch Salem
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1:45AM UPDATE:  Deadline has updated its numbers, and the news keeps getting worse for THE THREE MUSKETEERS:  it now appears that the film won’t even get to $3M for Friday, meaning a dreadful $8M or so for this $90M budgeted bust.

Most holdovers are doing very well, with FOOTLOOSE, DOLPHIN TALE, MONEYBALL, REAL STEEL, IDES OF MARCH and 50/50 all looking at 20-30% drops from last week.  The not surprising exception is THE THING, which utterly collapsed with the arrival of PARANORMAL ACTIVITY 3. 

11:45PM UPDATE:  The Hollywood Reporter confirms the huge PARANORMAL ACTIVITY 3 number, but has THE THREE MUSKETEERS at only $3.5M for Friday, which may mean a sub-$10M weekend.

Deadline has some preliminary numbers for Friday, and they suggest a $25M haul for PARANORMAL ACTIVITY 3 (including $8M from Thursday midnight shows).  This would compare to $20M (including $6.3M from midnight shows) for Paranormal 2.  That film made just about half of its weekend gross on opening day, so if these numbers hold, the third installment of the series (buoyed by largely favorable reviews) could be in the neighborhood of $45-50M this weekend.  

The other new openings are expectedly dismal.  THE THREE MUSKETEERS is hoping for $4.5M on Friday en route to $11M, while JOHNNY ENGLISH REBORN may only do $1M on Friday, which with a family film multiple could bring it to a still-terrible $4M or so in total.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."