October 23, 2011

THE BIJOU: Early Weekend Boxoffice – 10/22/11

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Written by: Mitch Salem
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Deadline has early numbers for Saturday and the weekend, and there aren’t any major surprises. PARANORMAL ACTIVITY 3 is overwhelming everything else in the market even after its expected big drop from Friday (which included $8M from Thursday midnight shows).  If the preliminary $18M Saturday number bears true, the movie will have a better Friday-to-Saturday hold than Paranormal 2 did, which would be impressive given the larger opening day.  For the weekend, the total could reach $55M .

THE THREE MUSKETEERS and JOHNNY ENGLISH REBORN are comparatively dismal, with Musketeers hovering around $9M and English trying to reach $4M for the weekend.  
All the non-horror, non-BIG YEAR holdovers are strong, with drops in the 25-35% range.  
Stay with SHOWBUZZDAILY all weekend for updated numbers and boxoffice analysis.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."