> Deadline has some early Saturday and weekend numbers, the highlight of which is that REAL STEEL is claiming a 40% Saturday bump, which would lead it to a $29M weekend, somewhat higher than expected.  Since Steel is a family movie, a big increase for matinees is possible, but we’ll see if it bears out […]

> The irony of the new DreamWorks/Disney is that thus far, their big “event” spectaculars have done only modest business–I Am Number Four opened with $19.5M and ended up with $55M domestically, and REAL STEEL might do about 25-30% better–while their “little” picture THE HELP has been a blockbuster, one of the most profitable films […]

> Real Steel is opening at forecast — at a very decent level, but will it be enough to cover the big visual effects costs and all the above-the-line talent expenses?  More on that in Box Office Footnotes.  In second place, The Ides of March missed its rather moderate forecast.  It will need a shelf’s […]

> Deadline has some preliminary numbers for Friday’s boxoffice, and as expected, REAL STEEL is headed for a weekend victory.  Assuming that it gets the Saturday bump that usually goes to pictures targeted at family audiences, Steel should reach around $26-27M for the weekend, in line with Mitch Metcalf’s predictions.  That number will still leave […]

    THE IDES OF MARCH:  Watch It At Home – An Excellent Play Becomes a Merely Good Movie   The Ides of March, one of the most eagerly awaited of this year’s festival crop, is more entertaining than it is good. Oddly both low-key and melodramatic, claptrap and high-minded drama, it represents a series […]

> This weekend should be another good one versus last year, up around 9%.  The strongest entry looks to be Hugh Jackman and the robot boxers in Real Steel — it’s playing in a lot of theaters and we expect a very solid per screen average, giving it a forecast $26 million opening.  (Aside from The Lion […]

REAL STEEL:  Watch It At Home – The Word is “Clunky”   REAL STEEL wants to be loved so much, it practically walks the audience members to their cars and offers to give them all a lift home.  And yet, the packed house I saw it with could only offer the movie a smattering of […]

>The past week (seven days ending Sunday) is up 11% versus last year’s comparable week, thanks to solid continued business for Dolphin Tale, Moneyball and The Lion King in 3D.  Year-to-date box office is now down 3.3% versus last year, the smallest year-to-year margin we’ve seen so far this year.        The Past Week: Total Box Office Volume All […]