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Deadline has some preliminary numbers for Friday’s boxoffice, and as expected,
REAL STEEL is headed for a weekend victory. Assuming that it gets the Saturday bump that usually goes to pictures targeted at family audiences,
Steel should reach around $26-27M for the weekend, in line with
Mitch Metcalf’s predictions. That number will still leave it far from the $225M or so it’ll need in studio revenues to break even on its production and marketing investment.
THE IDES OF MARCH should also hit the $12-13M level of weekend expectations. Ides is a far lower-budgeted film than Steel (about 10% of the production cost), and if it can hang around in the market for a while, it could turn a decent profit.
Among holdovers, DOLPHIN TALE and MONEYBALL appear to be falling a bit more steeply than expected now that each faces direct competition in the marketplace, while COURAGEOUS is taking the big hit that a front-loaded picture will encounter in its second weekend. 50/50, on the other hand, seems headed for a very good hold, suggesting strong word of mouth. DREAM HOUSE and WHAT’S YOUR NUMBER? are moving swiftly toward their appointments with homevideo.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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