Another new sitcom went nowhere last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Sunday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

ABC won another night with the NBA Finals.  Game 3 (Miami beating Oklahoma City and taking a 2-1 lead in the series) averaged a 5.6 preliminary Adults 18-49 rating from 8-11 pm, although that number will rise to a 7 or more when the official nationals are released tomorrow morning.  For the entire evening (including […]

The domestic box office was down again this week, making five out of the past six weeks down significantly from prior years.  We took a look at how the past six weeks collectively stack up to prior years — mid-May through late-June 2012 is almost a 10-year low. The Past Week: Total Box Office Volume […]

Weekend #27 of 2012 looks pretty solid: $185 million for the top 12 films, up 27% from last year’s comparable weekend and up 22% from the four-year average for the weekend. Much of this increase can be attributed to the calendar and the unusual placement of July 4 on a Wednesday, having little effect on […]

  The movie business rebounded from Halloween on Saturday, with substantial gains for just about everything.  Somewhat surprisingly, the second weekend of OUIJA (Blumhouse/Universal) is challenging the new release NIGHTCRAWLER (Open Road) for the diminished weekend’s honors.  Ouija overperformed early estimates on Friday, pulling ahead with $3.5M to Nightcrawler‘s $3.2M.  According to preliminary numbers at […]

Big Brother returns, to limited viewer excitement. CBS:  The network won the night with the premiere of BIG BROTHER, which was down 0.2 from last year’s debut at 2.6.  Last night’s score was actually lower than the rerun of THE BIG BANG THEORY (2.8) that preceded the premiere. ABC:  DUETS stumbled toward next week’s finale […]

  See our analysis of the fall line-ups for NBC, FOX, ABC and CBS. In a way, CW got there before anyone else.  The mini-network has been able to make a business out of shrunken linear ratings for years, cobbling together low network license fees, lucrative SVOD deals, an extensive push on streaming, and international sales to produce […]

  All boxoffice figures are unofficial until tomorrow, when the studios will once again admit that they’re in a business designed to make money.  However, numbers have made their way to the outside world, and it seems clear that as midsummer Saturdays go, yesterday was slower than usual, probably by a factor of 10-20% virtually […]