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  OPENINGS:  Despite frontloading that led to an 8% Saturday drop, 300: RISE OF AN EMPIRE (Warners/Legendary) is claiming a very low 30% decline on Sunday in order to report a $45.1M weekend.  We’ll see if that number holds up tomorrow, but even if it reduces to $43-44M, it will have been a successful start […]

  BROADCAST FINALS ABC:  JEOPARDY MASTERS was steady at 0.50.  After a rerun, THE GAME SHOW SHOW was down 0.02 to 0.28. CBS:  SURVIVOR gained 0.04 to 0.71.  The series finale of TRUE LIES was up 0.05 to 0.22. NBC:  The CHICAGO franchise included MED up 0.07 to 0.47, FIRE up 0.05 to 0.49, and […]

>The 11th weekend of the year should generate about $101 million for the top 12 films, a somewhat soft weekend for the third weekend in March — down 3% from last year’s comparable weekend and down a similar percentage from the four-year average for this weekend.  If the forecast is correct this will be the […]

  GRAND HOTEL’s arrival wasn’t particularly grand. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  DIVERGENT (Summit/Lionsgate), in case you hadn’t heard, is purportedly The Next Big YA Thing.  It’s off to a $4.9M start in Thursday night shows that began at 8PM, and that’s a solid but–for this genre–unimpressive number.  YA movies, especially those aimed at young women audiences, are notoriously frontloaded, and back in November 2008, the […]

  BROADCAST FINALS ABC:  After a news special at 0.31, reruns at 0.21/0.19/0.19. CBS:  Reruns at 0.29/0.26/0.19/0.15. NBC:  Following a news special at 0.21, THE BLACKLIST was at 0.25 compared to last week’s 0.24/0.20.  After that, reruns at 0.20/0.18. FOX:  Reruns at 0.13/0.15/0.18. CW:  After a rerun at 0.06, 100 DAYS TO INDY was at […]

>AMC’s Walking Dead was clearly the top program on cable last week with Adults 18-49, with the season finale scoring an impressive 4.7 rating, up from a more typical 3.6 last week and beating the season premiere’s 4.2 rating on February 12.  How good is a 4.7 rating?  Just look at the broadcast competition last […]