NOTE:  This Post Has Been Updated With Actual Studio Estimates Typically Independence Day itself is a relatively quiet day for moviegoing, because audiences have other things to do, and DESPICABLE ME 2 (Universal) fell 29% from Wednesday to a still-big $24.5M.  That was the 7th-highest Thursday box office ever (and the 2d-highest for movies […]

  The lead was shared by a 56-year old special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

NOTE: The NBC prime time numbers for NHL playoff action below contain SNL’s first-ever live broadcast on the west coast. In the Pacific Time Zone, NHL aired at 5 pm PT and SNL aired at 8:30 pm PT (and again at 11:30 pm PT as a repeat). On Tuesday morning when the official nationals for […]

>In the metered market overnights Monday, NBC won every half hour with the time period premiere of The Voice and the debut of Smash.   The Voice started at 8:00 with a 14 household share (How I Met Your Mother was second with a 10 share) and built to a 15 share at 8:30 (2 Broke […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.0, up 0.6 from CBS’s final game.  In addition, THE BIG BANG THEORY gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s slice of THURSDAY NIGHT FOOTBALL was at 1.09, steady with its last shared […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT and BIG BROTHER both gained 0.1 in final numbers, and for once the AGT gain didn’t lead to a loss for TAXI BROOKLYN. Below are Wednesday’s Top 25 original cable telecasts (which actually cover the 157 most watched shows of the night once reruns are excluded).  Analysis and context […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

  BROADCAST FINALS ABC:  The network tried to create a late-summer event night, but CINDERELLA: THE REUNION was at 0.30, and the 25th anniversary re-airing of CINDERELLA was at 0.24. CBS:  Reruns at 0.32/0.25/0.21. NBC:  AMERICA’S GOT TALENT dipped 0.04 to 0.69, and PASSWORD was up 0.04 to 0.47. FOX:  Reruns at 0.16/0.14. CW:  LEONARDO […]