Spring is here in all its Daylight Saving-ravaged, repeat-filled glory.  No network will average more than a 2.0 rating with adults 18-49 for the week ending Sunday (four days of official nationals and three days of fast nationals).  Collectively, the four broadcast networks total a preliminary 6.50 rating in prime time for the week, down […]

>   Despite the enormous 53% drop on Saturday, Warners is projecting only a 21% fall for HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) on Sunday, which would be 2nd lowest in the week’s Top 10, behind only Disney’s WINNIE THE POOH (which figures to be strong in Sunday matinees).  If the Harry Potter […]

  The US WOMENS WORLD CUP team romped on the airwaves as well as the field. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Based on Friday’s grosses, Weekend #13 of 2013 is relatively close to the comparable weekend the past few years: about $139 million for the top 12 films Friday-Sunday, compared to a $143 million average for this weekend the past few years.   Opening at 3,719 theaters Thursday with $10.5 million, G.I. Joe: Retaliation from Paramount grossed $15.5 […]

> On summer Sunday nights, the 4 broadcast networks air a grand total of zero hours of original scripted programming; instead, viewers get a strict diet of animated repeats (FOX) and unscripted series like Big Brother (CBS), America’s Got Talent (NBC) and The Bachelorette (ABC).  Looking at the schedule, one would assume that there’s no […]

Updated International Box Office tracking chart:

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-hour a week schedule to support, continues to pound away at three new series: X-Factor and New Girl at a […]

  Starz has been exceptionally tolerant of ratings that other networks might find discouraging, and without even waiting to see how DA VINCI’S DEMONS will perform without a Spartacus lead-in, the network has already ordered a Season 2.  This is in keeping with renewals for Boss and Magic City after slow starts; the former didn’t […]