Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

  Friday isn’t yet Saturday for the broadcast networks–there’s still plenty of original programming on the night.  But declining ratings and revenues have made it something like the network Island of Misfit Toys, where shows that skew too old or fall in too narrow a niche share space with miscellaneous newsmagazines and reality shows.  It’s […]

  Wrestling and a rerun tied for the lead. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Weekend #3 of 2015 is looking like $134 million for the top 12 films this weekend, up from the norm for this weekend but down from the same weekend last year. Opening at around 3,200 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), American Sniper from Warner Brothers should average a solid $8,800 per theater for the […]

  Liam Neeson, superstar. OPENINGS:  TAKEN 2 (20th) is on track for an opening in the high-$40Ms, which would make it the biggest weekend #1 since late July’s 2nd weekend of The Dark Knight Rises.  Since the movie only cost around $45M to produce (not including substantial marketing costs), it’s already assured of success, and […]

Based on Friday’s grosses, weekend #4 of 2015 looks like $143 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See complete weekend track below.)  All credit goes to American Sniper, which is truly extraordinary.  As for the […]

  Another week’s worth of ratings are in, and once again, we ask:  what do we know now that we didn’t know a week ago? NEXT CALLER MUST HAVE BEEN A REALLY, REALLY BAD SHOW.  Last week NBC stopped production on Next Caller, a single-camera sitcom slated for midseason that starred Dane Cook as a […]