The complete Friday Box Office report will be posted at its usual time Saturday morning, but in the meantime we have one big over-performer in Despicable Me 2, one opener slightly above forecast (Kevin Hart) and one flat-out, embarrassing bomb (Lone Ranger), doing even worse than our bearish expectations. With $34.3 million Wednesday and $24.5 million […]

Thursday ratings.  The broadcast networks totaled a 3.4 rating with adults 18-49 last night, almost exactly the 3.3 rating from Independence Day 2012 (on a Wednesday night).  NBC won the little-viewed night and was up 13% from July 4 last year.  Although Macy’s 4th of July Fireworks Spectacular was higher rated last year (1.8 rating […]

  NOTE:  This Post Has Been Updated With Actual Studio Estimates Typically Independence Day itself is a relatively quiet day for moviegoing, because audiences have other things to do, and DESPICABLE ME 2 (Universal) fell 29% from Wednesday to a still-big $24.5M.  That was the 7th-highest Thursday box office ever (and the 2d-highest for movies […]

  Happy 4th of July! No one was watching television last night. CBS:  Somebody had to win last night, and it was CBS, with a whopping 1.2 evening average.  BIG BROTHER hit an all-time low 1.6 (down 0.6 from last week).  After that, THE AMERICAN BAKING COMPETITION‘s 1.2 was enough to win at 9PM, and […]

  Note:  Updated With Official Wednesday Studio Estimates It’s going to be a sensational holiday for DESPICABLE ME 2 (Universal).  he sequel had the third-best opening day for any animated movie ever with $34.3M on Wednesday.  (It’s behind only Toy Story 3‘s $41.2M and Shrek the Third‘s $38.4M.)  With the 4-5x multiple of a 5-day […]

  FRIDAY STARZ:  MAGIC CITY regained some older viewers, rising back to 450K in total, but it continues to barely register with 18-49 year-olds, with only about 25% of its audience in that age group, giving the show an 0.1. SYFY:   A stronger night for CONTINUUM than last week, as the show was up 20% […]

  As people began to find other ways to spend their holiday week, it was a lousy night for network television. NBC:  AMERICA’S GOT TALENT was the highest-rated show of the night with a 2.3 and gave NBC the win, but it was down 0.3 from last week.  OFF THEIR ROCKERS hit a new low […]

  The 4th of July extended “weekend” box office got underway last night at 7PM with screenings of DESPICABLE ME 2 (Universal) and THE LONE RANGER (Disney).  (Note:  there were also 10PM screenings of the Kevin Hart concert picture LET ME EXPLAIN, but Lionsgate hasn’t provided figures for those.)  As expected (Mitch Metcalf’s weekend predictions […]