July 15, 2013

Weekly Network Ratings & Summer to Date Rankings

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Written by: Mitch Metcalf
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Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC is on track to hang on for another victory in primetime with adults 18-49 this past week, although CBS and FOX are extremely close behind in a virtual three-way tie for first place.  All four network are up versus last week (the low rated 4th of July week), up a collective 14%.

Both NBC and CBS are up slightly from the same week last year, while ABC and FOX are each down sharply.  FOX’s enormous decline is partly a function of the MLB All-Star Game falling earlier last year (on July 10, 2012) than this year (July 16).  For the week starting today, FOX should have a relatively strong showing versus the comparable week last year.

Adult 18-49 Prime Time Rating
THIS WEEK Same Week Last Year Last Week
July 8-14, 2013 July 9-15, 2012 % chg July 1-7, 2013 % chg
NBC 1.19 1.10 +7% 1.15 +3%
CBS 1.16 1.14 +2% 1.06 +10%
FOX 1.16 1.71 -32% 0.88 +32%
ABC 0.96 1.26 -23% 0.84 +15%
4-net 4.47 5.21 -14% 3.93 +14%

With seven weeks of summer ratings in the books, ABC remains in the #1 position (courtesy the NBA Finals early in the summer), although because of very weak recent performance by non-sports programs ABC’s summer average has now turned negative versus the same period last year.

Summer to Date May 27-July 14
18-49 Rating vs Last Year
ABC 1.63 -1%
NBC 1.45 +3%
FOX 1.13 -22%
CBS 1.02 -3%

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.