You’ll be hearing quite a bit of spin over the next few days about how relatively inexpensive FOCUS (RatPac Dune/Warners) was to produce, $50-65M depending on the source.  That number, however, ignores the lavish Warners marketing campaign, which probably brings total worldwide costs to more like $175M.  That’s important, because Focus, based on preliminary […]

NBC averaged a 6.6 18-49 rating from 8-11 pm last night, well ahead of the same night in Turin 2006 (5.6) and Vancouver 2010 (5.5).  Events last night included: Men’s Halfpipe, Pairs’ Short Program, and Women’s Ski Jumping. Through Tuesday, Sochi is averaging a 6.9 adult 18-49 rating for the Olympics to date, now comfortably ahead […]

  BROADCAST FINALS ABC:  After a rerun CLAIM TO FAME at 0.20, CELEBRITY FAMILY FEUD fell 0.17 to 0.51, THE FINAL STRAW dropped 0.08 to 0.34, and THE $100,000 PYRAMID was up 0.05 to 0.39. CBS:  Sandwiched between reruns at 0.35/0.19/0.19, BIG BROTHER was down a tenth to 0.62. NBC:  WHO DO YOU THINK YOU […]

      NETWORK FINALS:  There were no changes from the preliminary morning ratings.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable at 0.56/0.41, compared to last week’s 0.52/0.32.  A&E’s LIVE PD clip shows were at 0.54/0.35 compared to last week’s 0.54/0.30.  ESPN’s NBA […]

> Now that THE HELP has opened about as well as Dreamworks/Disney could have hoped, the next goal is a 2d weekend decline of around 40%.  That would match the hold of Julie & Julia, and would make a $100M gross for Help very realistic.  The film’s only direct competition next weekend is the seemingly […]

  Last night’s preliminary numbers for THE DARK KNIGHT RISES (Warners) turned out to be unduly optimistic, so the currently promising estimates for Saturday should be taken, for now, with a modicum of salt.  According to Deadline, Rises had an excellent 42% increase from Friday to Saturday, up to $25.6M, and making likely a 2d […]

  NETWORK UPDATE:  The only change from preliminary numbers was a 0.1 dip in CBS’s NCIS rerun. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): With the NFL done for the season, we’re in the thick of pre-tournament NCAA BASKETBALL season, and ESPN had 4 […]

  A strong night for SUNDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]