An easy win for golf. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  As was the case last Thursday, NFL PRESEASON coverage is likely to lead to widespread adjustments from the preliminary ratings, so we’ll hold our analysis until finals this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

Through the first two days of the current week, Shark Week continues to give Discovery a solid presence in the program rankings (although the network has declined each night from a 2.2 rating on Sunday to around a 1.7 Monday to a 1.3 on Tuesday).  Tonight Shark Week continues with Top 10 Sharkdown and Great White Serial Killer, […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 7 and Sunday February 8, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 1.29 rating CBS 1:00 pm Notre Dame at Duke 0.47 rating FOX 2:00 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  OPENINGS:  THE WOMAN KING (TriStar/Sony) launched at the higher end of expectations with $19M, boosted by strong reviews (94% on Rotten Tomatoes) and enthusiastic audience response as measured by exit polls.  In the current market, with few openings arriving each week (and even fewer for Woman King‘s older female target demo), the film should […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Immortals ($32 million) will beat Jack and Jill ($26 million).  Keep in mind Immortals is playing on many fewer theaters than the Adam Sandler comedy and has a much better per theater number.  J. Edgar is playing at even fewer theaters and has the […]