> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011. Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time. We’ll be updating the numbers after we see full pilots and also as we get a […]
A choice between college football and the videogame kind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]
OPENINGS: Can the 2d-biggest US opening of all time fairly be considered a mild disappointment? Certainly AVENGERS: AGE OF ULTRON (Marvel/Disney), for all its giant $187.7M start, underperformed compared to widespread expectations, not only failing to beat the $207.4M opening of The Avengers, but coming in $20M below that mark despite 5 more hours […]
Lance Armstrong (as calculating, cautious and conniving as ever) appeared with Oprah Winfrey Thursday night on the struggling OWN network in a much-hyped and relatively little-watched interview. The 90-minute part one of Lance Armstrong on Oprah’s Next Chapter at 9:00 pm scored a 1.2 rating with adults 18-49 and averaged 3.2 million viewers of any age. The […]
> Worth A Ticket: Superheroes Behind the Camera, Too. The most substantial movie of the summer so far is, depending on how you calculate, the fifth in a comic book series, a prequel or a reboot. X-MEN: FIRST CLASS arrives with its own secret weapons, namely a smart script, a well-chosen cast, some genuine thematic […]
A lackluster night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]
Django Unchained (up $47 million overseas since last week) is starting to gain on Les Miserables (up $23 million overseas). Django is now only $29 million behind Les Miz in our worldwide projection. (Django leads domestically, while Les Miz holds a shrinking lead overseas). A wide variety of films has grossed over $20 million this past week. Hansel and Gretel: Witch Hunters is up $26 […]
> Later Monday we will post the complete International Box Office chart. Until then here are the numbers for the most recent movies. Note the advantage Hangover Part II has over Kung Fu Panda 2 in domestic box office ($256 million to $170 million), but they are almost even in terms of overseas business ($215 […]