>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time supporting important current series in the February ratings sweep: Revenge has been the #1 priority as the network aims to […]

Monday fast national ratings:

  BROADCAST FINALS:  ABC’s NBA tripleheader was at 0.51/0.68/1.09.  NBC’s SNL tumbled 0.29 to 0.69.  FOX’s COLLEGE BASKETBALL was at 0.17.  CW’s WORLD’S FUNNIEST ANIMALS was up 0.02 to 0.06.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL dominated Saturday cable at 0.45/0.31/0.27/0.26/0.26.  Reelz’s ON PATROL ticked down to 0.15.  […]

>In the last post on upscale ratings, we looked at ABC, which has a high number of series that skew substantially toward upper-income viewers but not enough programs with a sizable total audience.  Today, we turn our attention to CBS, which has taken a very different pathway to success: many shows with a large audience […]

  NOTE:  The live AMERICAN IDOL may rise in final numbers once west coast viewing is calculated in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

International box office for 2013 releases through February 2, 2014.  Frozen has pushed past Hunger Games: Catching Fire, after passing The Hobbit: The Desolation of Smaug in the yearly worldwide rankings last week.  The Wolf of Wall Street (now #33 for the year) is putting some distance between it and American Hustle (still #41 worldwide).  While American Hustle is winning domestically, Wolf is dominating […]

  BROADCAST FINALS ABC:  THE ROOKIE gained 0.07 to 0.55, THE ROOKIE: FEDS ticked up to 0.33, and WILL TRENT ticked down to 0.29. CBS:  FBI dipped 0.04 to 0.48, FBI: INTERNATIONAL lost 0.06 to 0.35, and FBI: MOST WANTED was down 0.04 to 0.34. NBC:  NIGHT COURT edged up 0.02 to 0.51, AMERICAN AUTO […]

>FOX fell all the way down to a 3.2 rating last night, now in a tie for CBS for first place on the night.  Last week FOX did a 5.1 rating and a year ago on the same night a 7.2 (both nights featured a two-hour Idol).  Granted, last night was only one hour of […]