OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the studio isn’t including $2.5M in paid preview income in its weekend number–if that were added to Friday the way Thursday night revenue is, […]

  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) took in another $5.1M on Thursday, down a fairly standard 37% from its Wednesday opening (This Is the End dropped 43% on its first Thursday, while We’re the Millers fell 31%).  With $13.2M in the bank, he studio is predicting $30M over the Fri-Sun weekend, although $25-27M may […]

  OPENINGS:  As expected, BLACK PANTHER: WAKANDA FOREVER (Marvel/Disney) swamped the box office worldwide.  Its $180M US weekend was below Doctor Strange 2 ($187.4M) and the original Black Panther ($202M, on a Presidents Day weekend), but still the biggest opening Hollywood has seen in 6 months, reinforcing the MCU as the center of movie culture […]

> The fourth weekend of 2012 is a touch better than the same weekend last year, but it’s a somewhat below average weekend looking at the past four years.  The Grey is opening at #1 at almost $19 million, somewhat higher than expected.    The Grey is coming in above forecast, pulling in $6.4 million […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Friday December 27, Saturday December 28 and Sunday December 29, 2013. The 56 markets (out of 210 total) cover about 70% of the US television population.   College Football Early Bowls Friday 1.6 rating ESPN 2:30 Military Bowl Marshall […]

  BROADCAST FINALS ABC:  A night of specials:  a rerun of SANTA CLAUS IS COMING TO TOWN at 0.44, CMA COUNTRY CHRISTMAS at 0.26 (down 0.15 from the 2021 installment), and SUPERSTAR at 0.19. CBS:  The line-up aired for the first time since November 10.  YOUNG SHELDON slipped 0.02 to 0.55, GHOSTS ticked down to […]

>If you haven’t heard that NBC’s biggest hope for its lost season, Smash, premieres the Monday after the Super Bowl, you don’t watch television or listen to the radio or look at billboards or go online or read magazines.  The marketing for this show has been relentless.  The network is counting on an enormous Super […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]