> Football is like crack for TV networks. FOX:  The NY Giants/Green Bay playoff game was massive, and since it ran until 8:12PM on the east coast, the giant SIMPSONS number, currently a 6.8, will end up adjusted.  Given the atypically huge lead-in for the evening and the adjustments, it’s hard to tell just how […]

  The Oscars are not the Golden Globes.  That appears to be the underlying message of today’s action by the Academy of Motion Picture Arts & Sciences, revoking the Best Original Song nomination of “Alone Yet Not Alone” from the film of the same name.  (According to The Hollywood Reporter, this is just the 2d […]

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madness 2014 rolled out.  Each bar represents one of 67 telecasts in the playoff format, from the “First Four” games on Tuesday and […]

  There wasn’t much dawn for the age of AQUARIUS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

REAL STEEL:  Watch It At Home – The Word is “Clunky”   REAL STEEL wants to be loved so much, it practically walks the audience members to their cars and offers to give them all a lift home.  And yet, the packed house I saw it with could only offer the movie a smattering of […]

  A much-hyped episode of THE BACHELOR tied THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  BROADCAST FINALS ABC:  Airing against the NFL Playoffs, the network ran a night of reruns at 0.41/0.42/0.31/0.18. CBS:  The network had the afternoon NFL Playoffs game, giving the line-up a mammoth 10.69 lead-in.  Compared to December 12, the last time CBS had the late game, 60 MINUTES rose 0.27 to 1.65.  After that, the […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Friday January 3, Saturday January 4 and Sunday January 5, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   College Football Early Bowls Friday 7.2 rating ESPN 8:30 Orange Bowl #12-Clemson […]