November 13, 2011


More articles by »
Written by: Mitch Metcalf
Tags: , , , , , ,

>Based on Friday and Saturday box office (and estimated Sunday numbers), Immortals ($32 million) will beat Jack and Jill ($26 million).  Keep in mind Immortals is playing on many fewer theaters than the Adam Sandler comedy and has a much better per theater number.  J. Edgar is playing at even fewer theaters and has the worst per theater tally of the three openers, surprisingly.  The weekend is looking like a $130 million total for the top 12 films, up 16% from the same weekend last year.

The ShowbuzzDaily Domestic Final estimates now show that the openers are headed for: Immortals ($90 million), Jack and Jill ($78 million) and J. Edgar ($33 million).

Tower Heist is holding steady in its second weekend ($78 million) and A Very Harold & Kumar 3D Christmas has been downgraded a touch ($39 million). 

Thanks to another great weekend (its third), Puss in Boots has been upgraded again ($179 million), while In Time is holding steady ($40 million). 
Based on Friday and Saturday actual numbers and studio estimates for Sunday, Immortals will average $10,300 per theater (a well above average mark) at 3,112 theaters (for $32.0 million from Friday-Sunday).  Jack and Jill is opening with an above average $7,600 per theater at 3,438 theaters ($26.0 million).  J. Edgar is opening with a mediocre $6,000 per theater at 1,910 theaters ($11.5 million).    

November 11-13, 2011                Wknd     vs     Showbuzz
(millions)                         Studio   Last    Domestic
                                    Proj.   Wknd     Final* 

Immortals                 (Rel)     $32.0             $ 90
Jack and Jill            (Sony)     $26.0             $ 78
Puss in Boots          (DW/Par)     $25.5   -23%      $179+
Tower Heist               (Uni)     $13.2   -45%      $ 78
J. Edgar                   (WB)     $11.5             $ 33
A Very Harold & Kumar      (WB)     $ 5.9   -54%      $ 39
In Time                   (Fox)     $ 4.2   -45%      $ 40
Paranormal Activity 3     (Par)     $ 3.6   -57%      $106-
Footloose                 (Par)     $ 2.7   -39%      $ 56 
Real Steel             (DW/Dis)     $ 2.0   -42%      $ 88 

Note: The table above summarizes the weekend as of Sunday.  The first column (on which the table is sorted) displays the “studio projection” for each film, based on the Friday and Saturday actual numbers (and a studio-supplied estimate of Sunday).  The second column is the percent decline from the prior weekend.  The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total Gross for the film’s complete run in North America.  A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade.  

Total Box Office Volume

The Top 12 Films this weekend are looking like a weak $130 million total, up 16% from the same calendar weekend last year (when Unstoppable opened to $23 million and two others opened to a combined $21 million).         

Top 12 Films: Weekend #45
     Volume    Movies Opening Each Weekend (millions)
2011  $135  Immortals $32, Jack and Jill $26, J. Edgar $11
2010  $112  Unstoppable $23, Skyline $12, Morning Glory $9    
2009  $129  2012 $65, Pirate Radio $3

2008  $138  Quantum of Solace $68
2007  $ 93  Beowulf $28, Mr Magorium’s Wonder Emporium $10
Avg   $118 

Next Weekend
Opening next week are Twilight Saga: Breaking Dawn (Part One) from Summit, Happy Feet Two from Warner Brothers and The Descendants from Fox Searchlight.  Those movies will be compared to Harry Potter and the Deathly Hallows Part 1 ($125 million opening weekend) and The Next Three Days ($6.5 million).
International numbers will be posted as soon as possible, and Monday we will have official numbers for the Friday-Sunday domestic grosses.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.