An off-night for SUNDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  AdWeek has published its annual survey of the actual prices advertisers agreed to pay in the Upfronts for 30-second spots in the network primetime line-ups, and as usual, it’s filled with fascinating information.  It helps, though, to keep the following in mind: A typical network hour contains about 20 30-second national ad spots.  The […]

Here are the weekend sports ratings for Saturday and Sunday September 16-17, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, September 17-18, […]

  A dip for wrestling. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

        NETWORK FINALS:  48 HOURS gained 0.1 in final numbers, while the 9PM DATELINE dropped 0.2, and FOX’s MLB game as well as the SNL and AMERICAN IDOL reruns each lost 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game was dominant […]

        NETWORK FINALS:  WORLD SERIES Game 2 had a smaller adjustment in finals than Game 1, up 0.3 to 4.2, which left it down 0.6 from 2016’s Game 2.  Elsewhere, DESIGNATED SURVIVOR fell 0.1 to a new low 0.7, and THE BLACKLIST also lost 0.1.         Broadcast Official Nationals […]

  Football helps one network, the lack of it hurts another. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  An up-and-down night at CW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]