> Deadline has rough estimates for the weekend boxoffice, and they’re pretty much in keeping with Friday’s numbers.  The biggest surprise, if the number holds, would be that Paramount is estimating CAPTAIN AMERICA:  THE FIRST AVENGER at $65.5M, slightly below its own Thor debut of $65.7M.  The explanation may be that Saturday’s number is looking […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bigger fall-off for the broadcasters than they have seen on average this summer to date (-10% […]

  Note that due to an overrun for THE MASTERS, the CBS primetime schedule began at 7:25PM in most of the country, which will lead to adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is now +10% above last year and still +16% above the average for this point the […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 25 and Sunday January 26, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   NFL 6.7 rating NBC 7:30-10:45 Sunday Pro Bowl (-13% from 7.7 last year)   College […]

Based on Friday’s and Saturday’s grosses, the first weekend of 2014 now looks like $132 million for the top 12 films Friday-Sunday, not as high as it appeared yesterday but still up 5% from comparable weekends the past few years.   Opening at 2,867 theaters Friday, Paranormal Activity: The Marked Ones from Paramount grossed $8.7 million Friday and […]

> Hope you like Hunger Games rip-offs, because plenty of them are on the way. OPENINGS:  The 3d biggest opening weekend of all time, the 2d best Saturday, the 4th best Sunday… and is it done?  Lionsgate is estimating a reasonable 29% Sunday drop for THE HUNGER GAMES, but considering that the movie has overperformed […]