It’s impossible to know at this point how the unspeakable events in Newtown on Friday will affect family behavior over the weekend, and even though this tragedy, unlike the Aurora massacre in July, has no direct connection to movies or theaters, the crowds that might have attended matinees of a four-quadrant event like THE […]

  OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for the weekend, setting a new record for the filmmaker by topping Inglourious Basterds‘ $38.1M.  (However, Basterds opened in the era before opening […]

NOTE: The NBC prime time numbers for NHL playoff action below contain SNL’s first-ever live broadcast on the west coast. In the Pacific Time Zone, NHL aired at 5 pm PT and SNL aired at 8:30 pm PT (and again at 11:30 pm PT as a repeat). On Tuesday morning when the official nationals for […]

        NETWORK FINALS:  KEVIN CAN WAIT gained 0.1 in final numbers.  (MAN WITH A PLAN’s premiere stayed as-is, even to the next digit, as its final was 1.60.)  Things are starting to get ugly at TIMELESS, where an adjustment lowered the rating by 0.1 to a new low 1.3, barely ahead of […]

The AUDIENCE MAP series continues with a look at the detailed demographics for The CW’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from […]

> Premieres Wednesday 10PM on USA:  Change the Channel NECESSARY ROUGHNESS departs from the USA Network formula in several ways:  our heroine Dani Santino (Callie Thorne) is the mother of teenagers, she doesn’t work undercover or take on wacky identities, she has no extraordinary abilities other than empathy, and her wise-cracking best friend isn’t around […]

  Viewers picked feuding celebrities over civilians. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]