A strong Saturday lifted everything at the multiplex. OPENINGS:  Obviously AMERICAN SNIPER (Warners/Village Roadshow) wouldn’t be what it is without Clint Eastwood and Bradley Cooper, but the contributions of the Warners marketing group shouldn’t be overlooked.  Building the trailer and the initial TV ads almost entirely around the one moment in the film where […]

> Deadline has updated early Friday numbers, and it’s looking like another too-close-to-call weekend:  all the movies in the Top 5–MONEYBALL, THE LION KING, DOLPHIN TALE, COURAGEOUS and 50/50–have Friday grosses between $3.2-3.8M.  Courageous is probably the most front-loaded, due to its focused church-based audience (although it’s per-theatre number will be very impressive), and while […]

  Spoilers were scarce at tonight’s opening THE WALKING DEAD panel at the 30th annual Paley Center For Media William S. Paley Television Festival, aka PaleyFest, which celebrates current TV with screenings and Q &As over the next two weeks.  The festival has changed its format, apparently to accommodate a uniform start time for live […]

  Friday isn’t yet Saturday for the broadcast networks–there’s still plenty of original programming on the night.  But declining ratings and revenues have made it something like the network Island of Misfit Toys, where shows that skew too old or fall in too narrow a niche share space with miscellaneous newsmagazines and reality shows.  It’s […]

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next week and word of mouth that’s likely to be terrible, it may struggle to get past $75M in the US.  As we […]

  Viewers weren’t excited by the return of THE MILLERS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Here are the full week sports ratings for Monday December 21 through Sunday December 27, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

  AMERICA’S GOT TALENT stayed on top despite a dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]