October 1, 2011

THE BIJOU: Early Boxoffice Report – 9/30/11


Deadline has updated early Friday numbers, and it’s looking like another too-close-to-call weekend:  all the movies in the Top 5–MONEYBALL, THE LION KING, DOLPHIN TALE, COURAGEOUS and 50/50–have Friday grosses between $3.2-3.8M.  Courageous is probably the most front-loaded, due to its focused church-based audience (although it’s per-theatre number will be very impressive), and while 50/50 should have good word of mouth and a higher multiple, it’s still unlikely to have the Saturday bump of the holdovers.  Dolphin Tale is considered to have the best chance to narrowly take the weekend, as it seems to be heading for only a 30% Week 2 decline, better than Moneyball‘s (which itself should only go down around 40%, an excellent hold).  But it could still work out otherwise.  

DREAM HOUSE wasn’t too far behind the leaders on Friday, but will probably have a terrible weekend multiple and end up with $7M or so for the weekend, while WHAT’S YOUR NUMBER? appears to be a complete disaster, headed for not much more than $5M for the weekend.  Last weekend’s also-rans ABDUCTION and KILLER ELITE should both see 50% drops.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."