OPENINGS:  INSURGENT (Summit/Lionsgate) had a stronger Saturday hold than Divergent (down 7% instead of 13%), and based on that, Liosgate is also claiming a stronger Sunday hold (down 35% instead of 40%).  That gives Insurgent a $54.1M weekend studio estimate, just a breath away from Divergent‘s $54.6M, although even if those numbers hold up […]

  OPENINGS:  NON-STOP (Universal) had a very solid Saturday, rising 22% from Friday, and even though Oscar Sunday may push it below the $30M weekend it’s currently projecting, it should comfortably take the weekend.  This will be the highest non-Taken opening of Liam Neeson’s late-in-life action star career, and the movie should clean up overseas […]

>Deadline is reporting that Cowboys & Aliens ended up edging The Smurfs at the weekend finish line, $36.4 million to $35.6 million.  But remember that given the genre of each film, The Smurfs should easily outgross Cowboys & Aliens in the long run.  The #1 status of Cowboys & Aliens will be very short-lived, indeed.  […]

  A bad night for almost everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Through 14 weeks of the year, 2013 totals $2.232 billion (for wide-release films that have played at more than 400 theaters).  This remains well behind the 2012 pace ($2.624 billion) and the very similar 2010 pace ($2.618 billion).  However, 2013 continues to pull away from the particularly slow performance in 2011 ($2.071 billion). As a […]

  Ratings continue to be unavailable from Nielsen.  The last release of data was on Monday afternoon (on time) with the official live+same day nationals for Friday 3.10.2017 (broadcast and cable).  Fast nationals and official nationals for Saturday and Sunday 3.11-12.2017 are now past due with no rescheduled release times in sight.  And now fast nationals […]

This weekend is normally dead.  On average, last weekend (the three days after Thanksgiving) is the 7th busiest of the year, while this weekend (the first in December) is normally ranked 50th in terms of volume.  Last year, there were no wide releases on the comparable weekend, and two years ago only one film was […]

  BROADCAST FINALS:  ABC’s NHL game was at 0.36.  NBC’s SNL dropped 0.08 to 0.65.  FOX’s MLS match was at 0.10.  CW’s MASTERS OF ILLUSION was at 0.04, and TOTALLY WEIRD & FUNNY premiered at 0.04/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN dominated the cable day, with UFC FIGHT NIGHT […]