January 4, 2021



The broadcast networks returned from the holidays.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS was at 0.6, steady with its last original on December 6.  Airing new episodes for the first time since December 13, SUPERMARKET SWEEP was steady at 0.5, and WHO WANTS TO BE A MILLIONAIRE was up 0.1 to 0.4.  The season premiere of THE ROOKIE was at 0.5, down 0.2 from last season’s premiere.

CBS:  The line-up aired late due to NFL overruns.  60 MINUTES gained 0.2 to 0.9.  NCIS: LA lost 0.1 to 0.5 compared to its last new episode, and NCIS: NEW ORLEANS held at 0.4.

NBC:  The preliminary 3.8 for SUNDAY NIGHT FOOTBALL was steady with last week’s early number.

FOX:  The network once again used its late national NFL game as a launch pad for new programming.  The preview episode of CALL ME KAT was at 1.3, up 0.1 from last week’s preliminary rating for THE MASKED DANCER (which rose 0.2 in finals).  Most of that audience didn’t stay for the preview episode of THE GREAT NORTH at 0.6.  THE SIMPSONS aired out of time slot at 0.5, down 0.1 from its last episode not to have an NFL lead-in.  The season premiere of LAST MAN STANDING was at 0.5, down by half from last season’s premiere.

CW:  After a rerun of PENN & TELLER: TRY THIS AT HOME at 0.1, the season finale of THE OUTPOST was at 0.1, which was up from last week’s preliminary zero.

Tonight’s premieres include ABC’s THE BACHELOR and HBO’s Spanish-language 30 COINS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.

CABLE RATINGS: Come back WEDNESDAY morning for detailed demographic ratings for top Sunday cable ratings and broadcast finals, delayed by the New Year’s holiday.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.