OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]

>Harry Potter is leaving the screen with a bang, setting a new single-day record and a new opening weekend record.  And the film has absolutely ingnited the box office, pushing the weekend up almost 50% versus this weekend last year.    Harry Potter and the Deathly Hallows Part 2 (the 8th and final — according to Warner […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)CBS.  Freshman police drama NYC 22 became the #1 CBS on-air promotion priority over the […]

>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bombing rate of 45+ seconds per hour.  The light soap/drama from Robert Harling (creator of Sex and the City) […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 0.5, and CBS’s game adjusted to 2.5.  In addition, the rerun of THE MASKED SINGER gained 0.1 in final numbers, and the reruns of WEAKEST LINK and ELLEN’S GAME OF GAMES lost the same.          Broadcast Official Nationals Program Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

        NETWORK FINALS:  SCHOOLED gained 0.1 in final numbers, while the NCIS and CHICAGO MED reruns lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE led Wednesday cable, up 0.03 to 0.54.  Bravo’s REAL HOUSEWIVES OF NYC edged up 0.02 to […]

  BATWOMAN stayed in the cave for its 2nd airing. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]