An off-night BACHELORETTE wasn’t great for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  ABC’s TRUTH & LIES special and NBC’s rerun of CHICAGO FIRE fell 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  THURSDAY NIGHT FOOTBALL didn’t have a broadcast simulcast this week, giving NFL Network control of the night, with the […]

  Nothing on Tuesday night excited viewers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for STATION 19 and B POSITIVE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.43/0.35.  ESPN’s MASTERS coverage was at 0.39/0.17.  MTV’s FLORIBAMA SHORE gained 0.03 to 0.33.  On E!, […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content […]

  MASTERCHEF JR cooked nicely for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  OPENINGS:  WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is a big win with $100.5M in the US, and for the DC franchise, the 93% at Rotten Tomatoes may be almost as important a number.  It’s also worth noting that unusually, Warners has conservatively estimated Sunday with a 28% drop (by comparison, Guardians Vol 2, arguably with less […]

>With four nights of the May Sweep in (Thursday’s official ratings and Friday-Sunday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country.  Sunday night was very cruel to CBS and especially […]