The “kids” didn’t show up for MEN IN BLACK 3 (Sony) on Saturday–it was wishful thinking to believe they would, considering the franchise’s decade-long absence–and the result, according to preliminary numbers at Deadline, was a very mild Friday-to-Saturday bump under 10%.  That puts the picture on track for a 4-day holiday weekend of $67-70M, just […]

  SCORPION and GOTHAM each largely held their ground. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday December 7 and Sunday December 8, 2013. The 56 markets (out of 210 total) cover about 70% of the US television population.   College Football Week 15: Top National Games Saturday 8.7 rating CBS 4:00 #5-Missouri vs #3-Auburn 8.4 […]

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) launched with $114M in the US, within tracking expectations but 22% lower than 2017’s Guardians 2, despite marketing that emphasized the end of a beloved (sub-)franchise.  Guardians 2 ended with a 2.66 multiple to its opening, and if Guardians 3 performs the same way, its US total […]

  BROADCAST FINALS ABC:  The season finale of AMERICA’S FUNNIEST HOME VIDEOS was at 0.39, down 0.34 from last week (without an NBA Playoffs lead-in), and down 0.11 from last season’s finale.  The season finale of AMERICAN IDOL was at 0.83, down 0.09 from last week and up 0.07 from last season. CBS:  After 60 […]

> For many years, the National Board of Review has been the self-appointed first group on the calendar to announce awards for Best Picture and other categories.  The NBR is sort of like the Golden Globes without super-powers; they’re 110 people tangentially related to the world of film whom you’ve never heard of and whose […]

> X-Men First Class started its first weekday period with a solid 19% of opening weekend between Monday and Tuesday.  A good sign for longer term playability. The X-Men reboot earned $10.5 million Monday-Tuesday, representing 19.1% of its opening weekend number.  Just short of the 20% gold standard, the film is well positioned for a […]

Smash = Moose Murders. NBC:  Despite enormous, and well-publicized, behind the scenes changes, and weeks of intensive, expensive marketing, NBC couldn’t convince viewers to give SMASH another chance, and the Season 2 premiere had, by far, the show’s lowest rating ever with an awful 1.1.  (And as Mitch Metcalf noted earlier this morning, even that […]