PROJECT X:  Not Even For Free – Don’t RSVP   How is it that no one has yet produced a 3D found-footage movie?  You’d think the combination of the most (usually) mind-numbing gimmicks of the past decade would be a commercially sure bet, but so far it’s an untapped market. Meanwhile we have PROJECT […]

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individual apparatus finals, and beach volleyball.  The night started slowly, as it usually does, with a 5.5 Adult 18-49 rating in the 7:00 half hour, building […]

Despite the horrific murders in Aurora, Colorado at the midnight showing of The Dark Knight Rises, business remained quite strong in the nation’s movie theaters throughout Friday.  The 29th weekend of 2012 is looking like $242 million for the Top 12 films Friday-Sunday, up close to 50% from the multi-year average for this weekend.  Of […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Friday January 3, Saturday January 4 and Sunday January 5, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   College Football Early Bowls Friday 7.2 rating ESPN 8:30 Orange Bowl #12-Clemson […]

  More declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  A quiet night, with most movement in the wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

  Small bumps for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]