>This weekend is looking even weaker than expected.  The top 12 films should total only $73 million, down 7% from the same weekend last year. Twilight Saga: Breaking Dawn Part 1 remains in the top spot, a little better than forecast ($16.5 weekend versus a $14.8 million forecast).  The Muppets while drop a very bad […]

  The experiment of running a vintage theatrical movie in primetime didn’t work out badly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

>The broadcast week just concluded (July 25-31) had absolute parity between the three original broadcast networks, while FOX was able to put together a weekly lead of three-tenths of a rating point.  The twice-weekly Gordon Ramsey duo of Hell’s Kitchen and MasterChef, So You Think You Can Dance, and repeat animated comedy on Sunday nights give FOX an […]

        NETWORK FINALS:  DANCING WITH THE STARS and the season finale of MAN WITH A PLAN rose 0.1 in final numbers         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Game 7 of the Boston vs. Washington NFL PLAYOFFS gave TNT a resounding win for the night […]

>Pity the poor Former National Pastime.  In the quarter century that Nielsen has used the PeopleMeter to measure demographic ratings, viewership of the World Series has dropped by more than half in the key advertising sales demographic.  From 1987 (the first year demographic ratings came from electronic meters and remote controls rather than a paper diary) […]

You can’t go wrong with football. FOX:  Most of the major college bowl games have migrated to ESPN, but the COTTON BOWL remains on broadcast (for now), and gave FOX an easy win for the night, with a preliminary 3.1 rating in 18-49s that’s solidly higher than last year’s 2.5 for the game. ABC:  All […]

  Viewers weren’t excited by the return of THE MILLERS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> Dateline has preliminary figures for Saturday and the weekend, and as expected, Paramount’s THE DEVIL INSIDE took a significant 25+% hit in its second day, a trend that will no doubt continue as stories of audiences in open revolt at the movie’s lack of an ending multiply.  Even so, it’s looking at a $35M […]