Here are the weekend sports ratings for Saturday and Sunday December 16-17, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, December 17-18, […]

>It’s no big surprise that NBC’s station in Salt Lake City (KSL, which is owned by the Mormon church) will not carry Playboy Club this fall.  Similarly, this station does not clear Saturday Night Live (either in the regular Saturday late night time period or in the occasional prime time specials time periods).  But fear […]

  AMERICAN IDOL rebounded from last week’s low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There were no changes in the promotional priority rankings for the broadcast networks this week.  However, two networks have doubled-down on their number one […]

> This season there are 289.7 million viewers living in 114.7 million TV households in the United States, as estimated by Nielsen.  If you believe these yearly estimates (and you must if you want to trust the ratings each morning), there are five million fewer people living in one million fewer homes than there were […]

  Nothing on network TV managed a rating over 0.6. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Inevitably, THE CONNERS dropped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next week and word of mouth that’s likely to be terrible, it may struggle to get past $75M in the US.  As we […]