A fair start for TOUGH AS NAILS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

Based on Friday’s grosses, weekend #49 of 2014 looks like $69 million for the top 12 films Friday-Sunday, down 11% the norm for this weekend ($78 million) and down 20% from the same weekend last year.   Opening at a mere 589 theaters, The Pyramid from 20th Century Fox is on track for a $1.0 million opening three-day […]

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving it a 3x multiple for the weekend at $34.5M, almost identical to Kong‘s trajectory (it had a 19% Saturday bump).  If that comparison holds […]

  BROADCAST FINALS ABC:  1/6 Committee coverage at 0.66 was followed by the special PRIDE TO BE SEEN at 0.25. CBS:  Committee coverage at 0.38 was followed by a BULL rerun at 0.23. NBC:  Committee coverage at 0.48 was followed by a rerun SVU at 0.20. FOX:  Reruns at 0.18/0.20. CW:  WALKER rose 0.05 to […]

TNT’s much-hyped reboot of the venerable soap DALLAS got off to a good start, with a total viewership of 6.9 million people.  That’s the biggest launch of the year on basic cable, although it’s not even a record breaker for TNT itself, where Rizzoli & Isles and the now-dead Raising the Bar both debuted to […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Rise of the Planet of the Apes will continue to hold the #1 spot, although The Help performed better than expected with $25.5 million Friday-Sunday and $35 million Wednesday-Sunday.  Final Destination opened fairly respectably in third place but should disappear quickly.  30 Minutes or […]

      NETWORK FINALS:  NBC’s PRESEASON NFL game and CBS’s BIG BROTHER gained 0.1 in final numbers, but the reruns of MADAM SECRETARY, THE SIMPSONS and BROOKLYN NINE-NINE lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s own airing of the 2016 VIDEO MUSIC AWARDS […]