NOTE:  Nielsen continues to run behind, so we’re now scheduled to see Thursday’s cable ratings next Monday morning, and then we should catch up with Friday’s cable on Monday afternoon.   NETWORK FINALS:  BIG BROTHER and MASTERCHEF each gained 0.1 in final numbers, while the rerun ELLEN GAME OF GAMES lost the […]

>Cars 2 exceeds its forecast, but will it hold up?  Bad Teacher also blows past its forecast, driving the weekend up 16% over the same weekend last year. Cars 2 opened with $25.4 million on Friday, and it looks like the Pixar sequel will gross $74 million from Friday-Sunday.  The film is headed for $195 […]

  There wasn’t much excitement about the return of AGENT CARTER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> I’m not sure why shows on the CW feel it necessary to over-saturate with wall to wall and poorly placed music in order to appeal to viewers.  It seems to me that the target demo that voraciously downloads music is also a generation that is much savvier than any of us was pre-iTunes.   A […]

  COMMON LAW:  Fridays 10PM on USA – Change the Channel CBS may own the world of serious procedurals, but USA Network has the patent on the jocular ones.  Monk, Psych, Burn Notice, Suits, In Plain Sight, Fairly Legal…  the list goes on and on.  In every show, there’s a quirky protagonist (“Characters Welcome”) who […]

        NETWORK FINALS:  There were no changes from the preliminary numbers for Friday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH took the Friday cable title with a 0.05 bump to 0.79, with lead-out FINDING ESCOBAR’S MILLIONS up 0.05 to 0.40.  ESPN’s NBA […]

> One of the most highly-anticipated premieres last night (of a show with a long and torturous road through development and on to the air) came and went very quietly.  FOX’s Terra Nova didn’t exactly flop, but it certainly has to be rated a big disappointment.  In contrast, CBS has positioned itself as the network […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]