OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Saturday, compared to BvS‘s 38%.  That’s the kind of drop usually associated with the hugely-frontloaded Twilight series, […]

        NETWORK FINALS:  The season finale of NCIS and BULL each gained 0.1 in final numbers, while the season finale of THE MIDDLE lost 0.1.  Notably, the fact that THE FLASH didn’t rise from prelims put it officially at a series low.         Broadcast Official Nationals Program Ratings Chart […]

  There’s no question about who the boss is on Tuesdays these days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NBC, as expected, is using its Summer Olympics coverage to launch some of its new fall shows, with a variety of stunt airings and “sneak peeks.”  On the other hand, some returning shows won’t arrive on the air until October.  Here’s the network’s schedule:   Wed Aug 8:  GO ON has a special airing […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

The weekend looks like a decent $124 million for the top 12 films, a little softer than it looked yesterday (but still significantly ahead of the comparable weekends the last few years).  Paranormal Activity 4 gets a little weaker each day and now is projected to total $30.2 million in its opening weekend, although don’t be surprised if […]

  BROADCAST FINALS ABC:  A MATTHEW PERRY INTERVIEW special was at 0.47, followed by 20/20 up a tenth to 0.38. CBS:  SWAT ticked up to 0.41, FIRE COUNTRY gained 0.02 to 0.47, and BLUE BLOODS was down 0.04 to 0.41. NBC:  The season finale episodes of COLLEGE BOWL were at 0.22/0.21 compared to last week’s […]

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and seems to be heading for a $9.5M weekend (all titles will drop precipitously on Sunday because of the game).  Focus acquired Awkward […]