A dull summer Friday for viewers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

We all know that voters in around a dozen battleground states really decide the Presidential election (and more precisely, voters in a handful of very competitive counties in those states really decide who wins).  According to the very good analysis by Nate Silver at fivethirtyeight.blogs.nytimes.com, President Obama has a comfortable lead in 16 states and the […]

  BROADCAST FINALS:  The NFL PLAYOFFS were of course dominant, with FOX’s afternoon game at 6.96 and NBC’s primetime game at 5.53.  CW aired a new WORLD’S FUNNIEST ANIMALS at 0.07.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.38/0.26/0.15/0.12/0.11 on ESPN, and 0.14/0.09/0.04/0.02 on ESPN2.  On USA, PREMIER […]

        NETWORK FINALS:  MANIFEST lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.78/0.69/0.64 compared to last week’s 0.63/0.61/0.51, and BRIARPATCH was up 0.03 to 0.16.  Cable news was led by Fox News’s THE STORY at 0.77/1.08/5.5M, […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers, and as expected, the BOB’S BURGERS rerun lost 0.3 after NFL adjustment.  Thinking of which, NBC’s NFL PRESEASON game adjusted to 1.8.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s SHARP OBJECTS didn’t quite reach […]

Here are the weekend sports ratings for Saturday and Sunday January 6-7, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, January 7-8, […]

  OPENINGS:  THE SECRET LIFE OF PETS (Illumination/Universal) quintupled the next-highest grosser of the weekend, with the biggest opening in US history for an animated non-sequel at $103.2M, easily passing last year’s $90.4M for Inside Out.  It remains to be seen if Pets can match Inside Out‘s nearly 4x multiple, but whatever happens from here, […]

  The news wasn’t tuneful for ONCE UPON A TIME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]