OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursday), the movie is well on its way to recouping that budget–it should have a $22M weekend, and $34M since […]

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend featured the limited release of the animated EARWIG AND THE WITCH (GKids) at 430 theatres, for a $100K total that translated into a $230 […]

  Most shows bounced back from last week’s Halloween blues. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  OLYMPICS coverage adjusted up by 0.1 to 9.1 in final numbers.  In addition, BIG BROTHER gained 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  POWER again put Starz at the top of Sunday cable, even though it fell 0.11 to 0.78, with SURVIVOR’S REMORSE […]

  CRISTELA had a fair start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Friday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  MAGNUM PI gained 0.1 in final numbers, and the NFL DRAFT lost the same (but was still up 0.2 from last year’s Friday network portion).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The ESPN portion of the NFL DRAFT was again dominant […]

WORLDWIDE STUDIO SCORECARD.     YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +4% above last year and +5% above the average for this point the past four years ($3.482 billion).  Over the same period, Hollywood films have grossed $10.1 billion worldwide when we add overseas box office (that’s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   ###