THE X-FILES is losing momentum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for 20/20 and BLUE BLOODS.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.36/0.32/0.21 compared to last week’s 0.38/0.26/0.13.  VH1’s RUPAUL’S DRAG RACE jumped a tenth to 0.24, with UNTUCKED […]

  BLUE BLOODS didn’t end its season on a high note. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>Christmas week is one of the least-viewed weeks of the year — and one of the most difficult to program.  But thanks to a Sunday Night Football game, a Christmas Eve tradition of airing It’s a Wonderful Life, and a Christmas-themed SNL clip special, NBC will take the week of December 19-25 and will be […]

Based on Friday’s  and Saturday’s grosses, Weekend #50 of 2013 looks like $139 million for the top 12 films from Friday-Sunday, not as strong as we had forecast and down $5 million from yesterday’s estimate but still up double digits in terms of percent increase over comparable weekends the past several years.   Opening at […]

  It was foretold by the gods of Marvel that THOR: THE DARK WORLD (Disney) would rule this weekend, and preliminary numbers at Deadline confirm that it will, with a $31M Friday (including $7.1M from Thursday night).  That should get it to a weekend around $80M.  It’s certainly a huge number, likely to be the […]

  A definition of pathetic:  the combined rating for the four broadcast networks last night sunk below a 4 rating with adults 18-49, down 33% from the same night last year. CBS:  For what it’s worth, a 1.1 average allowed CBS to claim victory last night.  BIG BROTHER was the highest-rated show of the evening […]

    So that happened. THE AVENGERS:  Whenever a Sunday estimate just barely crosses a milestone threshold, it’s subject to adjustment on Monday, but whether the final number turns out to be $196M or $202M is a matter for headline writers–in any case, anything in the neighborhood of the $200.3M estimate is staggering, not to […]