NETWORK FINALS:  The NCAA TOURNAMENT CHAMPIONSHIP adjusted to 4.12, down from 5.3 in 2019.  (The rerun of THE NEIGHBORHOOD adjusted down to 0.48.)  In addition, AMERICA’S MOST WANTED adjusted up to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast […]

  Thanksgiving night’s NFL game was an easy winner, but also something of a turkey. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

NOTE: A Presidential address at 9:00 pm ET delayed the start time for broadcast programs at 9 and 10 pm ET Friday by about 15 minutes. More accurate ratings will be available Monday afternoon with the official nationals for broadcast and cable Friday.  Today we’ll limit our comments to the 8PM shows, with more detailed […]

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number could come down a bit.)  That’s 25% below the opening of Live Free Or Die Hard, and […]

Weekend #7 of 2016 is looking like $153 million for the top 12 films this weekend (for the three-day Friday-Sunday portion), near the norm for this weekend but below last year’s torrid pace (see comparisons below). Deadpool from Fox should open with $67.0 million Friday-Sunday. The film is on track for around $195 million domestic in its run. Overseas the film could bring […]

  Broadcasters continued to trend downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Another weak arrival. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  WHISTLEBLOWER premiered […]

        NETWORK FINALS:  Once the CBS numbers were scrubbed of their NFL overrun, 60 MINUTES dropped half a point to 2.6, NCIS: LA and ELEMENTARY each shed 0.1, and MADAM SECRETARY remained unchanged.  SUNDAY NIGHT FOOTBALL itself adjusted to 6.2 for NBC, although that was down a big 1.5 from the previous […]